The success of a spate of cryptocurrency-related Super Bowl ads, led by an unorthodox Coinbase ad that successfully penetrated the mainstream, has been laid bare by new statistics indicating that related US app store downloads are up 279%.
Cryptocurrencies were the unlikely talk of the game, with viewers trying to make sense of Coinbase’s low-budget viral ad, which featured nothing more than a bouncing QR code modeled on an old DVD screensaver.
Outperforming the big-budget competition, the low-tech presentation saw Coinbase app installs surge 309% week-on-week on the day of its broadcast, rising a further 286% the day after.
Moreover, Coinbase saw its install rank leap from 124 on Sunday to become the No 2 app on the US app store, despite the service briefly crashing from the weight of Super Bowl viewers piling in.
The success was shared by app intelligence specialists Sensor Tower after it measured the Big Game ad performance of mobile-first brands, although confidentiality agreements mean it cannot share raw download figures.
Crypto platforms made up three of the top five best-performing apps in terms of download growth, with Coinbase closely followed by rival eToro, which surged 132% on February 13 and 82% the day after. Falling narrowly behind was FTX after Curb Your Enthusiasm’s Larry David helped it see an increase in downloads of 130% and 81% respectively.
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