I’m a savings expert – six ‘shrinkflation’ items you’re now paying more for


Families are spending more money on groceries due to rising prices and shrinking packages.

Is known shrinkageConsumers are getting less bang for their buck as companies desperately try to combat inflation and rising cost of living.


Customers are unknowingly paying more for products due to shrinkagecredit: AP

Shrinkflation occurs when manufacturers reduce the size or quantity of a product while keeping the price the same.

This means that consumers will have to pay more per given amount.

Raising the price per given amount is a well-oiled strategy used by companies, primarily the food and beverage industry, to secretly increase profit margins or to consolidate them in times of rising input costs.

This is a form of hidden inflation because the shrinkage is often unnoticed by customers.

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Money-saving expert Sarah Wong says the strategy is firmly ingrained in some of our favorite everyday products and consumers can’t be any wiser.

With the help of experts, and eagle eyes on consumers redditHe said eat this not that There are six items that customers are unknowingly paying for.


Customers are reportedly getting 'bowl less' price of food grains


Customers are reportedly getting ‘bowl less’ price of food grainscredit: getty

Last year, it was reported that the contents of General Mill’s family-sized cereal boxes had dropped by 34 grams as Cocoa Pebbles and Quaker Life soon followed suit.

Experts believe that the cocoa puffs contained “about a bowl” of less grain, with the Quaker dropping about 70 grams.

Consumers are now advised to buy in bulk to avoid disappointment.

Huggies Diapers

Redditors suggest that diapers and baby necessities are also being reduced – adding to further financial hardship for struggling families.

Products that are said to withstand shrinkage are Snug & Dry, Little Snuggles, and Little Movers.

Experts believe that a typical Snug & Dry box used to provide 100 diapers to customers, but new products with similar branding are said to have seen a reduction of 12 per cent.

One frustrated Reddit user said: “They know exactly what they’re doing, while reducing the quantity, hoping people will buy just based on the same-looking box.”

Folgers Coffee

Folgers Coffee reportedly hasn't changed its packaging, despite a drop in size


Folgers Coffee reportedly hasn’t changed its packaging, despite a drop in sizecredit: getty

According to a Reddit post, the latest version of Folgers Classic Roast Coffee is about 279 grams.

Despite the packaging looking almost identical, it is about 56 grams lighter than its predecessor.

Secretly, the two products also claim to make the same amount of coffee—a fact that many Redditors consider unlikely.

“They’re getting more out of every bean now. If you believe them,” quipped one user online.

paper goods

Shrinkage has affected toilet rolls for years – experts say


Shrinkage has affected toilet rolls for years – experts saycredit: getty

Companies have gradually reduced the quantity of paper towels, toilet paper and tissues.

But by deleting only a few sheets each time, customers are usually unaware of the changes.

Experts agree that Kleenex recently cut it to five sheets for each ultra soft tissue box, and Sparkle has reduced its paper towel rolls to less than six sheets.

It may not sound like much, but over time the missing something has become more noticeable.

For example, the Charmin Super Mega toilet paper now has 300 fewer sheets than it did earlier this year and the problem has been going on for years.

Consumerworld founder Edgar Dworsky said: “Keep in mind that the original single-ply Charmin from the 1960s had 650 sheets on a roll.”

Washing Soap

Dworksy also suggests that detergents have decreased significantly over time.

Arm & Hammer has shrunk from 2126 grams to 1900 grams—despite similar claims that it can clean the same amount of laundry.

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dog food

And it’s not just humans who are feeling the effects of shinkflation with dog food among the most affected products.

Dwerky claims that the bonus size package of Pedigree Grilled Steak & Vegetable Flavored Dog Food has been reduced from 50 pounds to just 44.


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