ME Bank launches new campaign ‘Making Money Good’ via Thinkerbell

ME Bank has kicked off a new national advertising campaign this week, celebrating its history of ‘Making Money Good’, and encourages Australians to do the same.

The integrated campaign has been brought to life by ME’s in-house agency, ‘The Inside Job’, and includes TV, radio, outdoor, digital, social media and PR. The campaign’s first two TV ads were unveiled this week.

Developed in conjunction with Thinkerbell, the new brand platform embraces ME’s 25-year track record of helping Australians achieve their money goals with good rates for savings and borrowing, support for good causes, and some products that even do good out in the world.

The creative features an animated ME logo performing to the tune of George Thorogood’s ‘Bad to the Bone’, but with a good twist. Ad vocals were supplied by Australian artist, Sarah McLeod from The Superjesus, continuing ME’s commitment in supporting Australian artists and musicians.


ME chief marketing officer, Ingrid Purcell, said: “As the ME brand has grown since launching, now’s the time to let people know what we truly stand for and how good ME is at its core.

“At ME, our products, services and advice are all about ‘Making Money Good’. We’re going to bring this ambition to life through this campaign in a fun, simple, and memorable way showing that with us, bad never comes into the equation. And if it ever did, we’d find a way to make it good.”


Brand strategy: ME Bank with Thinkerbell
Creative: ME’s in-house agency, ‘The Inside Job’.
Ad vocals: Australian artist, Sarah McLeod from The Superjesus.
Animation/Video Production: Dirty Puppet
Media: Initiative and Performics Mercerbell

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