AN iSeeCars study shows a direct relationship between a car’s color and its resale value.
And the color with the lowest depreciation may come as a surprise.
iSeeCars The study analyzed 650k sales of used vehicles three years old to determine how color affects depreciation.
“With depreciation being the biggest cost of vehicle ownership, consumers should consider their color choice carefully—especially if they plan to sell their vehicle,” says Karl Breuer, executive analyst at iSeeCars.
This color may surprise people, given that yellow ranks second among America’s most popular car colors at .2%, iSeeCars Report.
Yellow cars are a rare breed because manufacturers usually reserve the color for low-volume production models that hold their value like sports cars.
Orange came in second place in the survey with an average depreciation rate of 10.7% every three years.
Orange retains its value for the same reasons as yellow – but with a slight twist.
Available on limited production vehicles like Orange 2023 Toyota GR86 Special Edition, reports iSeeCars.
Limited production often means a high resale value.
But rarity doesn’t always equal value.
“If a color doesn’t resonate with enough used car buyers, it will hurt resale value, even if it’s unusual,” says Brauer.
Purple offers the third-lowest three-year average depreciation rate at 13.9%.
As iSeeCars reports, purple, red, green, blue and brown all outperformed the average depreciation rate and fell within a tenth of a second in the 14% range.
Colors such as white, black and silver have a minimal impact on the resale value of the car, but they will not help maintain the value of the vehicle.
meeting iSeeCars To view full car color survey results including vehicle segment data.