The Seattle Space Needle has filed a trademark infringement lawsuit against a local coffee shop chain for exploiting its copyrighted insignia in its branding and goods.
Local Coffee Spot is a Seattle-based coffee shop with four locations.
According to the Seattle Times, it contains a mug of hot coffee whose rising steam bears a remarkable similarity to the famed tower's own insignia used on branded items.
The owner of the Space Needle, a private corporation, claims the coffee shop's emblem is a trademarked design and has launched a lawsuit in U.S. District Court.
The legal action, according to Karen Olson, head of Space Needle operations and marketing, is rare.
"This is the first time we've had to come to this stage," Olson added. "I'm astonished we've made it this far."
Beau McKeon, co-owner of Local Coffee Spot, says he can't believe a lawsuit has been filed against the business he created as a method to employ people during the epidemic.